Digital marketing is remaking faster than ever with the use of Artificial Intelligence (AI). AI offers incredible efficiency, scalability, and predictability capabilities when it comes to automating the ad bidding process, as well as coming up with personalized content ideas. Repeatedly, marketing teams use AI to campaign, target audiences, and analyze real-time performance data. However, AI is not intuitive, cannot make ethical decisions, and cannot comprehend the brand identity, but it can work faster than a human being with massive data quantities to make recommendations. Even sophisticated algorithms may result in some kind of messaging, even without a human touch, as generic, non-brand, non-compliant, or culturally insensitive. According to Social Surge Marketing, AI and automation provide relief, though it is not creativity that is relieved, but the repetitive time-consuming processes that make the team work in a slow manner. Human + AI partnership is the m...