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Showing posts from February, 2024

Recruiting Web Developers: Opting for a Contracted Development Team or Hourly Basis?

  An intriguing question that is common among aspiring entrepreneurs getting their foot in the door and large revenue-generating unicorns and MNCs – Should we go for a dedicated development team or hire contractual freelancers? Getting a team to work remotely for your organization’s projects seemed unreal, until the boom of virtual solutions launched into the stratosphere! Outsourcing has been rising rapidly in popularity, which is justified by the outstanding revenue figures for the IT Outsourcing market. Revenue in this industry is forecasted to reach $12.5bn in 2024 , with a CAGR growth of 10.99%. According to Bain and Company, nearly 60% of HR executives plan to scale outsourcing in the next 3 years . You can be made to hear 1000 times that recruiting a developers’ team from external agencies is better than opting for professionals on an hourly project. But what about proving it? This blog is the perfect guide to justify the need to hire a team of developers for a long-term pro...

Choosing Between Local and Global SEO – Which Option is Best for You?

  Whether you want to increase the Pay-Per-Click(PPC) of your website, multiply your revenue generation, boost traffic, or expand your business in general in the online landscape, then SEO is that secret weapon for you! Search Engine Optimization(SEO) is the process by which you can improve the ranking of your website in the Google search results. The impact of SEO has been approved by leading businessmen in a 2023 survey. According to the survey , nearly 50% of the interviewees acknowledged the positive growth their ventures have experienced after implementing SEO in their business model. Now two very vital types of SEO prevail in the market. While one is what we term “Global SEO”, the other is “Local SEO”. Although they both are techniques to enhance your online presence amongst your customers, clear distinctions exist between them. Be it customizing SEO for larger firms or the best SEO for small businesses , this blog specifically aims to define the strengths and weaknesses of S...

Boosting SEO with Core Web Vitals: A Positive Impact

  If you want to ace your online presence today, you’ll have to ace the performance of your website. Suppose a user searches for a product your company sells, will it not be the wisest move to ensure your website ranks among the 2-3 Google search results? This will invariably boost your traffic and solidify your brand awareness. But how do you do this? With a lucrative SEO strategy! SEO catalyzes the organic growth of your webpage, which in fact is backed by statistical data from BrightEdge. The report says nearly 53.31% of traffic is retrieved from organic search! Well, there are a bunch of factors on which SEO depends like mobile responsiveness, SERPs, keywords, etc. “Core Web Vitals” ranks as the second-most deciding factor in optimizing SEO for any website, with a staggering 10.8% votes in a survey . This blog is all about digging deep into this fascinating algorithm brought into effect by Google. Read along to learn about its importance, impact, and strategies to implement th...

AI Content: Should You Use AI Content or Not?

AI Content: Should You Use AI Content or Not? Content created by AI tools like ChatGPT, SurferSEO, Bard, etc., has taken content-driven marketing by storm. Many industry leaders believe that AI content brings limitless opportunities for businesses, but many others are not as optimistic. They believe AI content is not suitable. These debates will rage for years to come, but let’s try to get to the bottom of the debate. Is there any merit to both sides of the argument? That is what we’ll look at in this blog post – analyzing the pros and cons of AI content. What is AI Content or AI-generated Content? AI content is the content created using AI tools like ChatGPT, Bard, Mid Journey, Dall-E, etc. AI-generated content comes in various forms, such as text-based content, images, audio, video, etc. Diverse businesses are already using AI tools to create and optimize their content to reach wider audiences fast and at affordable investments. If you are looking to grow your business through co...