Trust and proximity are all in the financial services industry. It can be any bank, credit union, mortgage lender, or insurance agency, and people desire something close by that they can trust. Financial services SEO enables financial institutions to optimize their visibility in local search results, ensuring that potential clients can find them quickly and reliably. Local Search Optimization/Local Search Engine Optimization – This type of search engine optimization targets geographic or regional searches, helping financial institutions be found by potential clients in their local area and establishing credibility. Local search optimization will enable financial organizations to make their businesses more visible and trustworthy, ensuring that whenever a person types in a query such as ‘bank near me’ or ‘loan officer in [city]’, their business is the first to appear in search results. Why Local SEO Matters for Financial Services Financial institutions are particularly...