In B2B marketing, the age-old problem of creating high-quality leads has always been a top priority. Cold calling is declining, paid advertising is becoming costly, and email marketing is finding its way into spam boxes. However, one tactic keeps evolving and standing the test of time: search engine optimization (SEO). While most B2C companies hopped on the SEO bandwagon years ago, B2B companies are finally seeing how important SEO is in drawing in and converting the right leads. Let’s dissect this in simple terms, without jargon, talk about how SEO can change your B2B lead gen game. The Modern B2B Buyer’s Journey Has Changed Those days are long gone when a B2B buyer would pick up the phone and call a salesperson to ask for the information they want. Now they’re doing the legwork themselves, searching online for pain points, checking out case studies, comparing solutions, and narrowing down vendors, before they even call you. This is where SEO steps in. If your business doesn’t a...