Website migration is an agonizing but necessary step that can significantly affect your website’s search engine ranking and organic traffic. Rebranding, CMS change, or HTTP to HTTPS migration are some of the most common causes of website migration. Not migrating correctly may cause disastrous ranking losses, indexing problems, and traffic loss. But with a well-planned SEO migration strategy, you can avoid these pitfalls and enjoy an unbroken transition, either retaining or enhancing your site’s performance. Successful site migration SEO involves a methodical process, from pre-migration planning to post-migration tracking. This detailed SEO migration checklist will walk you through every step to ensure your website migration is successful. Understanding Website Migration and Its SEO Impact Website migration is a major alteration of a website’s architecture, content, or technology that can affect its search engine visibility. These alterations can involve the domain, URL restructuring, p...