Social media in the digital age is quite indispensable. Specifically, it’s for businesses looking for leads and expanding their customer base. Being a Social Media Marketing Specialist , understanding how one leverages the platform is important. It can create a significant impact on one’s ability to attract & convert potential customers. The information below explores strategies to effectively leverage social media as a lead generation tool. It will offer the right tips to gain the right edge over social media platforms for your brand. What Is Social Media Lead Generation? Social media lead generation is a process to identify and attract potential customers. By strategically using social media platforms you can nurture and convert your leads to paying customers over time. After all, the goal here is to engage the users via valuable content and then build the relationships. The goal is also to encourage the audience to take action, such as filling out forms, making purchases, etc. U...