Eco York LLC

Social Media Budget For successful businesses, whether small or large, maintaining a proper social media budget is important. Social media budget refers to the allocation of funds to each of the social media campaigns or activities that can benefit the business in promoting their products and services in the market. Social media budgeting is a useful technique to plan how much money a brand can spend on making content, advertising, tools and software subscriptions, and human resource salaries. A social media budget is generally created for a specific period, like a month, quarter, or even a year. Businesses can benefit from social media budgeting for these reasons: It will help them distribute all the funds evenly across all social media platforms to avoid excessive spending in a single area. A budget aligns social media strategies with what the business can actually afford by making realistic goals. A budget will allow brands to track the performance of their social media efforts to m...

Customer satisfaction improvement is the secret sauce to the foundation of any successful company endeavor, as Michael LeBoeuf believes – “A satisfied customer is the best strategy of all”. It includes how consumers feel about the goods or services they purchase, as well as their whole interaction with a brand. According to a May 2022 survey conducted by Statista, 94% of respondents confirmed that a positive customer experience will most likely attract them to revisit a store. And, 82% considered customer satisfaction as their sole criterion for choosing a brand. Comprehending and fulfilling the wants of customers not only promotes loyalty, but also propels corporate expansion. Customer satisfaction is a top priority for businesses since it directly influences profitability and market competitiveness, especially for IT industries. Furthermore, a Harvard Business Review study conducted by Frederick(Bain and Company) found that a 5% increase in client retention rates can result in a 25...