Every business wants to engage its customers to convert them to paying members. As business transactions are largely influenced and online, no business can escape the need to create content. But gone are the days when customers are satisfied with passive, informational content. With less attention span and more options to surf, customers now need content that is interactive and engaging. While everyone is stressing the importance of interacting content, you may be thinking about what interacting content is and how it can help your business. In this blog, let’s do just that. What is interactive content? Interactive content is simply digital content that consumers or users can engage and interact with. They can participate in activities with the content rather than passively consuming it. As businesses try to sell their services and products online, they actively use interactive content to impress the audience to convert them. With the attention span of customers going down and ad...