Every business wants to be ranked on the first page of most Search Engine Results Pages (SERPs). The higher the rank, the better the traffic–this leads to more business. To enjoy such high search ranks, businesses usually devote a lot of their time and efforts to Search Engine Optimization . However, thanks to numerous search engines operating in the world, there is a persistent question that keeps popping up in the minds of businesses—should one have a single SEO strategy for all search engines or multiple ones for a search engine? In all honesty, it is a challenging question to consider. But we are trying to understand the question and find an effective answer to this dilemma. Keep reading to find out! Importance of Search Engine Optimization Now that we’ve covered some of the basics behind SEO, it’s time to address why it’s so important. First—let’s address the obvious: Without optimization, your website will not be found by anyone. Therefore, you will not be able to generate ...